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Data privacy

As part of the Flow Control marketing campaign offered on this landing page www.beyond-refractories.com (“website”), RHI Magnesita group (“we”) will process your personal data within the framework of the provisions of the General Data Protection Regulation 2016/679 (GDPR) and in compliance with applicable national data protection legal regulations.In the following, we will inform you about the purpose, type and scope of the processing of your personal data and about your rights in this regard.

Name and contact data of the controller
The data controller of the website is:
RHI Magnesita GmbH
Kranichberggasse 6
1120 Vienna, Austria

Processing purposes and legal bases

Your personal data will be processed from us in order to evaluate the success of our Flow Control marketing campaign and to provide you with information on our flow control products. A possible sales-follow up is only done regarding existing customers which actively download the product brochure available on the website. Your personal data will not be used for any other marketing purposes other than highlighted in this statement. Processing of your personal data is necessary to deliver the website services and/or used on user’s consent (via the cookie consent banner). The website does not make any fully automated decision on you, including profiling.

Processed personal data categories and affected data subjects

Within the scope of the website, we process the following data categories:

Contact data

  • Existing customers: UID numbers which can be linked to Customer’ contact data as outlined in CRM (such as name, e-mail address), IP address
  • Other third parties which access the website (e.g. prospective customers): IP address

Behavioral data

Customers: Data about the email usage such as open rate and clicks as well as downloads of the product brochure on the website will be processed by us as soon as the customers access the website.

Performance data

Customers and third parties (‘users’): Aggregated data about the downloads, scroll depth, time spent on site, etc., see details below, as collected by Google Analytics. RHI Magnesita only receives the aggregated performance data reports, which inform – in an aggregated way – about these kinds of data. As soon as the users access the website and agrees to the relevant cookie settings, users’ IP addresses will be collected by Google Analytics.

In case the user accesses the landing page via LinkedIn, LinkedIn collects the following data from the users: IP addresses, clicks on ad, downloads as well as and job title, company, country, career level, company size, city/area. RHI Magnesita only receives the aggregated performance and demographical data reports from LinkedIn.

Place of data processing and transmission of data

Personal data and behavioural data of existing customers collected via this website (behavioural data regarding email usage and downloads on landing page) will be processed and stored y us in RHIM Azure Cloud and managed through the RHIM’s Business Applications such as Dynamics 365 and Microsoft Office Apps).

Aggregated performance data by all users of the website, including existing and prospective customers, will be processed in EU and/or the EEA and, at least in part, outside the EU and/or the EEA ("Third Countries"). The UID numbers of existing customers are stored on the website. They will not be shared with any external recipients and manually linked back to CRM by RHIM employees.

Google Analytics

For the purposes as outlined above, we use the Google Analytics tool, a web analysis service provided by Google Ireland Limited (Google).

Any data generated by these cookies on the use of this website will be forwarded to and stored on a Google server in the USA, in the context of using the Google Analytics web analysis service. However, according to Google Analytics, your IP address will immediately be anonymized, so that it can no longer be attributed to you. This means that personal data is neither collected nor analyzed, nor linked to other such data. Google Analytics collects the information as listed in the cookie banner relating to website navigation.

For more information on how Google processes data, see the following links:

Google Data Privacy Statement

Google Conditions of Use

LinkedIn tag

We use the LinkedIn Insight tag, based on web analysis technology of LinkedIn Ireland Unlimited Company (LinkedIn). This technology allows us to show you interest-specific and more relevant ads on LinkedIn (retargeting) after you have visited our Flow Control website, although we will not be able to identify you as website visitor. In addition, LinkedIn allows us to create reports of aggregated data for the provision of ads, information on website interaction (conversion tracking) and on website target groups.

For this purpose, the LinkedIn Insight Tag places a cookie in your web browser that allows us to collect data relating to your visits on our website, including URL, IP address, referrer URL, device and browser characteristics, page views and time of day. During a visit to our website, such data will be transferred to LinkedIn servers part of which may be located in the USA. According to LinkedIn, this information will be encrypted, pseudonymized within seven days and deleted within 90 days. LinkedIn does not share any personal data with us but provides anonymized reports on website target groups and the provision of ads. LinkedIn may also transfer this information to third parties where required to do so by law or where such third parties process such information on behalf of LinkedIn.

For further information on data collection and data use by LinkedIn as well as the options and rights relating to the protection of your privacy, please refer to the LinkedIn privacy note.

Storage period of the data

To the extent necessary we will process your personal data for the duration of the marketing campaign and afterwards in accordance with the relevant statutory retention and documentation duties or for the period of establishing any claims under civil law. Thereafter your personal data will be deleted immediately.

Your rights

Generally, you are entitled to information, rectification, erasure, restriction, data portability and objection. To assert these rights, also if you believe that the processing of your personal data violates applicable data protection law or that your rights under data protection law have been infringed in any other way, you may lodge a complaint with us or the data protection authority of your country of residence.

However, we kindly ask you to contact us first by using the contact details below:



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